❚ TODAY WAS THE DAY in 1980 when London’s now fabled Blitz Club was blessed by a visit from David Bowie. He came with a purpose – to whisk away four of the most outlandish Blitz Kids to strut with his pierrot through the video for his new number, Ashes to Ashes, from an imminent new album. It earned each of them £50, helped Bowie to No 1 in the singles chart the following month and boosted demand for black ankle-length robes among trendsetters.
Every Tuesday for 16 months, king of the posers Steve Strange had been declaring a “private party” in the cheap-and-cheerful Blitz wine bar near Covent Garden, along with his co-host Rusty Egan who was pioneering Elektro-Diskow dance music as deejay. Your Look was everything and outrage ensured entry. Inside, precocious 19-year-olds presented an eye-stopping collage, preening away in wondrous ensembles, in-flight haircuts and emphatic make-up that made you feel normality was a sin. Hammer Horror met Rank starlet. These were Bowie’s offspring, individualists who had taken him at his word to be “heroes just for one day”, living amusing lives, creating disposable identities, and wearing looks not uniforms. Now, on this day, their god came among them with the very serious mission of moving himself and his cast of bizarre characters on into the next phase of his life… Unwittingly they would become his little helpers.
Memories of Tuesday 1 July vary. The 21-year-old Steve Strange found himself requesting extra security to stem what the soon-to-become pop singer Andy Polaris also records in his diary as a “minor riot”. In contrast, the coolest heroes in the club refused to pander to the great star and merely contemplated their drinks.
Strange writes in his autobiography, Blitzed: “We had no prior warning, and he arrived with two other people and his PA Coco [Schwab], whom I didn’t think was very nice.” The guests whose names Strange forgot were singer Karen O’Connor (daughter of comedian Des) and painter-photographer Edward Bell, who designed the cover artwork for the imminent Scary Monsters album and singles.
Strange’s book continues: “We managed to sneak them into the club the back way to avoid a fuss and usher him upstairs to a private area. David himself was charming and asked if I would join him upstairs for a drink when I had finished on the door. I wanted to go straight away, but, annoyingly, I had to do my job first and stay at the door.
“Word soon spread like wildfire that David Bowie was there. He was probably the reason most people at the club had got into pop music in the first place. He had changed his look and his sound so many times, there were more than enough images to go round. The alien from Low and The Man Who Fell To Earth, Aladdin Sane, Diamond Dogs, Ziggy Stardust. He was the one person that everyone there would cite as an influence, even more important than punk.
“He said it was a great scene and asked me if I would like to appear in the video for his next single, Ashes To Ashes. He also asked me if I could suggest a make-up artist for him, and I recommended Richard Sharah, the man who did my make-up. He said: ‘I’d like it left to you to pick the clothes you are going to wear, and to choose three other extras for the video.’ This was the most important moment of my life. I rushed around and found Judith Frankland, Darla Jane Gilroy and another girl [Elise Brazier] for the video.” Here, as with so much of his flaky book, Strange’s memory leave the rails…
Enter the next witness, Ravensbourne graduate Judith Frankland, designer of Steve Strange’s Fade to Grey outfit and of two gowns worn in the Ashes video which were inspired, she says, by the nuns in The Sound of Music and coincidentally had been unveiled in her sensational degree collection “Romantic Monasticism” at the Café Royal during June. She says: “In a wonderful twist of fate, Steve was resplendent in my black wedding outfit that night and was chosen straight away. He was asked to select people he felt could be right. Bowie did see George O’Dowd but as I remember he was wearing his big leather jacket look that night, so he was out. I was invited as was Darla up to the table where David and Coco were sitting and offered a glass of champagne. Darla and I were both dressed in a similar ecclesiastic style, Darla in her own nun’s outfit with white collar, and we were also asked to take part for what at that time was a decent sum of money for penniless, decadent students.
“We were told Coco would call us the following day with the details. I woke the next day thinking I’d dreamt it and you know I guarded that communal pay phone on the landing like a rottweiler until she did: be outside the Hilton the next morning, Thursday, she said, at some ungodly hour, fully dressed and made up the same way I had been at the Blitz, and to get the coach to a secret location.
“When we arrived at the beach near Hastings [not Southend, as Strange reports], the crew was set up and David Bowie greeted us dressed in the pierrot outfit he would be wearing. He coached us for a few minutes on the words we were to mime and then the day was spent in what we Lancastrians call sinking sand, sloppy sand, and the further out we got on the beach the messier and sloppier and muddier it was. I wore flats which was a wise choice. Then we were up and down that field with the bulldozer and every time we had to do a take it had to back up and the field got muddier. The bulldozer wasn’t that close but if he’d stepped on the gas we would all have been gonners.
“We were finally told we had all ‘done well’ and set off in the coach straight from the shoot to Hell [Strange’s Thursday club-night with a sacrilegious flavour] – well, home first to get freshened up. Steve dropped off his very muddy wedding dress and Hell was a rowdier night than usual. Steve brought one of the labourers from the bulldozer site with him and dressed him up in a Modern Classics suit. The poor guy was disturbed by it all, to say the least.
“We’d also been asked to go to the Ewart Studios in Wandsworth that weekend to shoot another scene – the kitchen with Major Tom in the chair and us providing the chorus. This involved an explosion behind us four as we faced the camera. We were told to duck out and run after we had mimed our lines or we could be hurt. This was difficult in a hobble dress, so I hoisted it up as high as I could and got ready to run. Quite a sight for the superstar sat behind me! Health and Safety would be all over that now.
“May I add that at the studios David Bowie joined us mere mortals in the canteen. Yummy. What a nice man he was, well he was to me, very kind and patient with us all.”
CRUCIAL MOTIFS DECODED
❏ Co-directed by Bowie and David Mallet, location scenes for Ashes to Ashes were filmed on 3 July 1980 at Pett Level, a stony beach on marshlands about six miles east of Hastings in East Sussex, known to Mallet since he was a boy. The drama of waves splashing against a towering cliff excited him. The video was the most expensive music video made to that date, costing £250,000. The whole dreamscape was enhanced with the solarising effects from the then novel Quantel Paintbox to create a visual enigma, echoing a distant past, yet suggesting “nostalgia for the future” in Bowie’s own words.
When Bowie dropped in on the Blitz, the fashion mood had darkened for post-punk no-wavers. Black was back in gothic style without that word being applied, mostly. One exception was Stephen Linard who stole the annual Alternative Fashion Show in his second year at St Martin’s with his “Neon Gothic” collection in May 1980, when the event was coordinated by Perry Haines. Fellow Blitz Kids modelled a stylish collision of Space 1999 meets liturgical gothic, strutting to the Human League’s newest release, Empire State Human. Among them, Lee Sheldrick, the gifted eminence gris behind so many other students’ creations, had also shaved his head bald to become the embodiment of Nosferatu the Vampyre. The following week Steve Strange teamed up with fellow Welsh soul-boy and Camberwell student Chris Sullivan to open a no-holds-barred club-night at Hell with the invitation “to burn in Hell – demoniacal dress is desired”. Bowie knew what he was looking for.
One of Bowie’s long-standing collaborators, Natasha Korniloff, designed his pierrot costume for the video, and he gave Richard Sharah a free hand to design the make-up. On the night of Bowie’s visit to the Blitz, Steve Strange and Judi Frankland were sporting her graduation garments, Strange in the black wedding dress crowned with a Stephen Jones head-dress and veil made of stiffened lace on a metal frame. Judi recalls: “The wedding dress was the reason Steve and I got close. He called me up wanting to buy pieces of the collection. He also bought a jacket he wore on the cover of Fade to Grey and gave me a credit on the sleeve. That dress, all sand, sea and mud, ended up in the bottom of Steve’s wardrobe. It had a stand-up collar that was caked in his makeup. Never wore it again though he got some money off the video people to get it cleaned. The veil also got squashed in his wardrobe.” Darla Jane Gilroy wore her own nun’s gown, while Elise Brazier personified a ballerina in a party frock. Other hats came from Fiona Dealey and Richard Ostell who would soon be finding fame too.
Stephen Linard supplies his own footnote to that great night at the Blitz. “Bowie actually sat at the bar next to my sister Bev, with me on the other side of her and I told her “Don’t look. Be cool.” So of course she looked, she was only 17. So did I. I was only 21. I was in all my Jewish rabbinical gear and Bowie’s PA Coco asked if I would be in the Ashes to Ashes video, but they wanted us up at the crack of dawn and were only offering £50! Anyway, I was on a warning at St Martin’s over attendance, so I had to say No.”
Steve Strange has the last word: “It seemed like a very long day for a three-minute film. I was delighted when I was handed my wages of £50 by a member of the production team. I didn’t tell them, but I would have paid them to have appeared in a video with David Bowie.”
BOWIE’S OWN VISION WITHIN THE ASHES
❏ Bowie’s brief to David Mallet for the video was simply: “A clown on a beach with a bonfire.” Yet you can be sure Freud would have a field-day turning over every mortal motif in Ashes to Ashes… Bowie storyboarded the visuals himself (“actually drew it frame for frame,” he said) from the pierrot of his Lindsay Kemp era, the number of “Madmen” in his own family symbolically in a padded cell, his first hit Major Tom the spaceman now in an exploding kitchen with his own Greek chorus, the images of mourners round a funeral pyre, the menacing JCB bulldozer (that Bowie had spotted parked up near the beach and hired on impulse) seemingly pushing along the Blitz Kids in the pierrot’s wake like a funeral procession pulsating with a mother’s invocation “to get things done…” Not to mention the song’s title itself, derived from the burial service in the English Book of Common Prayer which commends: “earth to earth, ashes to ashes, dust to dust”.
In September of 1980, Bowie revealed his thinking to NME: “The sub-text of Ashes To Ashes is quite obviously the nursery rhyme appeal of it and for me it’s a story of corruption. When I originally wrote about Major Tom I thought I knew all about the great American dream and where it started and where it should stop. [Now] the whole process that got him up there had decayed and he wishes to return to the nice, round womb, the earth, from whence he started. It really is an ode to childhood, if you like, a popular nursery rhyme.”
Years later, Bowie told author Nicholas Pegg that with Ashes to Ashes he was “wrapping up the Seventies really” for himself, which “seemed a good enough epitaph”. On Bowie’s death his lifelong friend George Underwood called him an emotional, passionate person: “He had created this fierce storm, but he was the only one in it.” Take your pick.