◼ THE MOST RAUCOUS OF ALL 80S POP MAGS was Flexipop, dedicated to pricking pomposity and kicking the egos of the jumped-up nobodies shrewd enough to bunk into the UK pop charts for the obligatory two singles – and an album if they had the staying power – such was the state of the geriatric music industry bequeathed by the 70s, the decade of corporate megagroups.
The unashamedly puerile Flexipop was unleashed “like an explosion in a paintball factory” by two ex-Record Mirror journalists, Tim Lott and Barry Cain, designed “by a chimp” so it claimed, and determined to put the larks back into pop, in contrast to the earnest Baudrillard-heavy NME. It ran for three years from Dec 1980 and now it’s back with revengeance as The-Book-of-the-Mag, being launched tomorrow by invitation, and for J Public at a charity bash with bands on Friday.
According to the Flexipop manifesto, 35 years ago “a golden future beckoned and our hearts beat to a fusion of punk, soul, Motown, new wave, new romantic, rock’n’roll and reggae”. Its verdict on the 80s was “a haphazard, ludicrous mish mash of genius. Such a moment required a haphazard, ludicrous mish-mash of genius to reflect it all”.
Though the rest of us had rather higher standards and wrote eloquent essays in praise of the new “pure pop” that was creating world-beating British supergroups, Flexipop insisted in dragging us all down into the gutter to enjoy its unique view of the stars.
Its big draws were zany photo stories and a thin plasticky 7-inch flexi-disc featuring an exclusive track from a major chart act taped to the cover of every issue. Many of them are collector’s items today, such as Adam and the Ants doing A.N.T.S. to the tune of YMCA. Guests to the party will receive an original flexi-disc and a copy of the magazine (presumably unsolds stashed in a warehouse for three decades).
➢ The big public Flexipop! book launch party starts at 7.30pm Friday 25 Sept at the Red Gallery, London EC2A 3DT. The Flexipop! photographer Neil M Matthews exhibits his iconic 80s photos, while three intrepid bands attempt to recreate the hysteria of the 80s. Tickets £20 available online and on door. The event is in aid of the Teenage Cancer Trust and the National Foundation for Youth Music.
➢ The first Flexipop! book launch party is an invitation-only event at the Red Gallery on 24 Sept that will include the official launch of the book and a limited edition Flexipop! photo/poster exhibition by Neil Mackenzie Matthews.
➢ Previously at Shapersofthe80s: When new media meant a bendy Flexipop freebie