Tag Archives: UKOM

➤ Facebook may well be the mother of all networks but one man needs to check his maths

❚ HALF A BILLION USERS “IS JUST A BEGINNING”. So said Colm Long today as Facebook director of online operations for Europe, in a video interview with iMedia, organisers of a London conference. In July the so-called “mother of all social networks” claimed its global audience of active users had grown from 150m to 500m [ie, half a US billion] in less than a year. Today Long claimed 26m of them were UK members which he described as “55% of the population”. This is of course total tosh, since 26m of the actual UK population of 61.79m comes out at only 42%.

Facebook,UK audience stats,household income, UK population,If by any chance he meant the UK online population of 38.8m active web users [source, UKOM], including the 2.3m under-12s, his claim works out at an astonishing reach of 67%. (Remember that, according to Ofcom, nearly 40% of British households are not connected to the internet.) Either way, to maintain his credibility as a director of Facebook, Long needs to go back to his abacus.

In the video, Long speaks as he finds: “What we’re seeing is a dramatic shift of people bringing their real-world identities online… The fastest growing demographic is 35-plus, so it fundamentally changes how people think about social media. What’s more, you know these people are their authentic selves… sharing authentic information about themselves.”

UK web audience, UKOM/Nielsen,UK population,household income

Source: UKOM/Nielsen

Well, “authenticity” on the web is a pretty cloud-cuckoo concept, but we’ll let that pass. Elsewhere UK analyst Nigel Lamb has aggregated statistics for eight social networks, and deduces that one-third of Facebook’s UK members have household incomes between £30k and £50k, which would reflect its gradually ageing membership, and make advertisers smack their lips.

In America, Long says, Facebook has just launched an e-commerce platform to facilitate a payment infrastructure for members running businesses on the network. In terms of e-commerce, he believes, the half a billion “is just a beginning”.

➢ VIEW today’s interview with Colm Long at iMedia UK
➢ Even more riveting stats about Facebook at Manchester SEO

❏ For example — Average user has 130 friends… The United Kingdom has the second highest number of Facebook users (5.54% of global audience) … 51.8% are female, hence 48.2% are male… The most popular brand pages in the UK are: Starbucks, Vodafone, BlackBerry, Espirit, Xbox.

➢ Hitwise charts for top UK sites and search engines


➤ UK web stats that show why you find shopping online such a chore in your lunch-hour

UKOMAPS,web usage, time of day,Nielsen

❚ SO NOW YOU KNOW. This revealing graph of the daily cycle of internet use in Britain not only explains why you often face dismal download times when trying to shop online in your lunch-hour, but also the amazing time of day some people leap out of bed and straight onto their computers — almost 40% of us before 7am! This UK Online Measurement data shows maximum daily demand is pretty level between 9am and 5pm, with a minor peak at 3pm. Why then, if demand is as predictable as this graph suggests, can’t ISPs rig a 20Mbps broadband connection so that it doesn’t struggle to deliver a mere 1Meg at say 11am, or perhaps 3pm? [Seems that the inset caption is one hour out of sync with the graph itself, on both counts.]