❚ DAN STERN, A STYLE-WISE OLD OWL from the 80s, was described by his pal at LSE Robert Elms as “always a pioneer” in his book The Way We Wore. These days Stern has been making a new life as the lensman behind the year-old photoblog, Street Fashion Monitor. He claims it is “the next generation of online fashion monitoring, combining the immediacy of street style blogging with the search facility of subscription-based trend forecasting services”. Your search can be refined simultaneously by choosing from 200 categories that include the prevailing weather and accessories such as walking canes and eye patches.
Here we see some of his images of the Pam Hogg and KTZ collections shown in London Fashion Week which seek to fulfil his maxim, which is also that of Jean Paul Gaultier: “Clothes are only interesting when they are on a body in motion.” Stern believes he offers “a real insight into what people do once they purchase the garments to make them their own”.