➤ Rivals sniffy about Murdoch’s Daily — more an iPad magazine than a newspaper

The Daily, Jemima Kiss, The Guardian, review

Jemima Kiss on The Daily: “First impressions are that this looks quite Microsoft to me which is probably not exactly what Apple were hoping for — the navigation is like a not-quite-so-good version of Cover Flow, which is how you navigate albums in the iTunes store”

➢ View video of Guardian’s Jemima Kiss scrolling us through
The Daily’s first edition (above, 3min 42sec)

❚ WITH A HUGE ROLL OF THE DICE, Rupert Murdoch has sought to put a seal on his reputation as a visionary media tycoon by launching The Daily, a digital-only news operation created from scratch and designed specifically for the iPad. Much is riding on it, not just Murdoch’s personal legacy in the twilight of his career, but, in his own description, the future of how people produce and consume journalism…

➢ Read more at Guardian online: Rupert Murdoch unveils
next step in media empire — the iPad ‘newspaper’

The Daily❚ SO WHAT DOES AN iPAD NEWSPAPER FEEL LIKE? The answer is “not much like a newspaper”. Instead, The Daily feels much more like one of the better examples of an iPad magazine, along the lines of Wired or Virgin’s Project. Despite the fact that both publications are ultimately owned by the same company, The Daily is nothing like The Times’s iPad app, as there’s little attempt to replicate much of the look, feel or tone of a traditional print newspaper. There’s plenty of video, both in stories and the ads that are strewn through The Daily. In some cases, rather than use ordinary photographs, there are 360-degree panoramic shots…

➢ Read Ian Betteridge’s review at Guardian online: The Daily offers glitzy graphics, video and live updates at low cost

❚ IT’S NOT A ‘NATIVE’ iPAD EXPERIENCE AT ALL, it’s a news magazine torn up and stuffed, page-by-page onto the iPad screen… If this is the best that journalism’s brightest brains can do, given a huge budget and input from Apple itself, then we’re in worse trouble than I thought.

➢ Read Shane Richmond at The Telegraph online:
A complete failure of imagination

Rupert Murdoch

“Not a legacy brand”: Murdoch shows off The Daily at its launch

❚ RUPERT MURDOCH SPEAKING YESTERDAY: “The iPad demands that we completely reimagine our craft… The magic of newspapers — and great blogs — lies in their serendipity and surprise, and the deft touch of a good editor. We’re going to bring that magic to The Daily. Similarly, we can and we must make the business of newsgathering and editing viable again. In the tablet era there’s room for a fresh and robust new voice.

“No paper, no multimillion dollar presses, no trucks — we’re passing on these savings to the reader for just 14 cents a day… Our target audience is the 50m Americans who are expected to own tablets next year. Success will be determined by utility and originality. The Daily is not a legacy brand moving from the print to the digital world.”

➢ Launch of The Daily — Video of live presentation at the Guggenheim Museum, presented by Rupert Murdoch, chairman and CEO of News Corporation, and his editorial team (42 minutes)
➢ View demo of The Daily in action at thedaily.com

❚ TECHNOLOGY BLOGGER JOHN GRUBER: “Nothing groundbreaking, but better than most such efforts to date. The carousel feature is incredibly laggy. I can’t believe they shipped it like this. Maybe they’ve hired a good staff of writers and editors, but they sure need better designers and engineers. The experience just isn’t good enough.”

➢ John Gruber’s review at Daring Fireball

The Daily❚ THE NEWS SECTION IS EXTREMELY WEAK. The first edition contains precisely two real news articles, one of which (a story about Egyptian president Hosni Mubarak’s global address) had been thoroughly covered by all the major news outlets the previous day; the other, about the snow storm currently hitting the US, was borrowed from the AP.

➢ Read Lauren Indvik at Mashable: It’s a second-rate iPad magazine, not a newspaper

❚ THE DAILY IS PARTNERING with the Associated Press for its content… [although] it’s been selling itself as a place to go for original content. As its website puts it: The Daily is “a tablet-native national news brand built from the ground up to publish original content exclusively for the iPad”. Apparently “original” here means “not aggregated.” Which is fair enough. But “original content” also implies “special content.” The kind of content you can’t get anywhere else.

➢ Read Megan Garber at The Nieman Journalism Lab


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