1980 ➤ When Duran Duran put Brummie Romantics on the map

Duran Duran, New Romantics

Duran Duran in 1980: Birmingham’s fluffiest New Romantics

40
YEARS
ON

◼ 40 YEARS AGO TODAY the Birmingham club-band Duran Duran released their debut single Planet Earth, less than two months after signing to EMI. It charted in mid-March, peaked at No 12, and bagged the band a spot on Top of the Pops, Britain’s premier music TV show. They were the first New Romantic band from outside London to make good, and the writer Steve Jansen claims that “inside of three short years, Duran were officially the biggest band on the planet”.

He celebrated Duran’s birthpangs with a thorough survey of their origins titled Switch It On! – Planet Earth & The Launch of Duran Duran, on the blog gimmeawristband.com which though sadly defunct today, is preserved at the Wayback Machine. As a shorter alternative, Shapersofthe80s documented a few key excerpts from his epic account, where Jansen talked to all the key players involved during the run-up to the band’s chart debut. They are published here with his permission…

➢ Previously at Shapers of the 80s:
Read Steve Jansen on how other people’s faith put
the Brummies into the charts

➢ Previously at Shapers of the 80s:
1980, How Duran Duran’s road to stardom began
in the Studio 54 of Birmingham

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