◼ RECORD PRODUCER TREVOR HORN – who helped shape the sounds of such 80s acts as ABC, Grace Jones, Pet Shop Boys and Frankie – last night shared five keys to being a successful pop artist. During the repeat of The Secret Science of Pop on BBC4 he said:
1 – Be able to write or have access to the best material.
2 – Have a really great voice, across two octaves.
3 – Have personal charm and charisma.
4 – Be physically and mentally strong.
5 – And, you’ve got to want it.
All of which made a deal more sense than the deluded “scientist” – a professor at London’s Imperial College who doesn’t deserve to be named! – who attempted to analyse success in the pop charts of the past 50 years by deconstructing thousands of hit tunes note by note. Nothing he proposed made any sense at all and after wasting 60 minutes of our time he shamelessly admitted he had “singularly failed” to out-flank Horn.
As compensation, Horn’s production team shared quite a lot of their intuitive magic in perhaps 15 of those minutes. Shame the whole documentary wasn’t about them instead.