❚ IN 1980, A RESPECTED EX-EDITOR OF NME staked his house on launching a new magazine that was to make style the focus of youth culture, as much as music. The Face was quickly dubbed Britain’s “style bible” and soon ranked among the half a dozen publications that had changed the direction of journalism since the Second World War. On Dec 1 London’s Design Museum announced that it had added The Face magazine (1980-2004) to its permanent collection, among other newcomers, the Sony Walkman and the AK47 rifle.
“ Issue 1, Jerry Dammers cover, May 1980 — This was the launch issue. I knew I could find something more current for a first cover than the Specials. But they embodied everything the magazine aspired to — they had a look, a passion, and great music — so there was never an alternative. In a sentimental way too, I owed 2 Tone a debt for the inspiration to pursue the idea. And, as it was my savings at risk, I could call it what I liked — after all, The Face was to be my escape from a career where too often I struggled to explain myself to publishers or committees. No focus groups here: I was purely, wholeheartedly, following instinct. ”
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